Imisi Ayanwale was crowned the winner of Big Brother Naija Season 10 on Sunday night, bringing an electrifying season to a memorable close. The outspoken and humorous contestant walked away with a staggering N150 million grand prize, which includes N80 million in cash and other gifts.
The finale, which aired live to millions across Africa, was filled with suspense, emotions, and cheers as fans waited for the announcement.
When her name was finally called, the entire arena erupted in celebration. “This is not just my win; this is a victory for everyone who believed in me,” Imisi said on stage, holding back tears of joy.
Imisi clinched the top spot with an impressive 42.8% of the total votes, leaving her closest rival, Dede, far behind with 15.94%, while Koyin secured 15.23%. The rest of the finalists Sultana, Kola, Jason Jae, Mensan, Isabella, and Kaybobo — trailed with single-digit percentages.
As the voting percentages were displayed, the audience roared, acknowledging the power of Imisi’s devoted fan base, fondly called “Ijoba 606.” The group, known for their aggressive online campaigning, flooded social media with celebratory posts immediately after the announcement.
Throughout the season, Imisi built a reputation as the housemate who could turn tension into laughter. Her witty remarks, sharp comic timing, and playful personality endeared her to viewers and fellow housemates alike.

Photo Credit: Africa Magic
Speaking after her win, she said: “I never thought humour would carry me this far. I just wanted to be myself, and I’m glad Nigeria embraced me that way. To every fan who spent their hard-earned money to keep me here, this win is for you.”
Her ability to remain authentic in moments of conflict and her resilience during gruelling tasks made her one of the most relatable contestants of the season.
The grand finale was not without its twists. Earlier in the night, fans were left shocked when Koyin, who had been tipped as a strong contender, was evicted in a surprise announcement.
The atmosphere grew more tense when Dede and Imisi were asked to leave the house together and head for the stage, leaving viewers guessing who would emerge winner.
As the cameras panned across the empty rooms, the familiar ritual of switching off the house lights brought an emotional wave for fans who had followed every laughter, argument, and tear for the past several weeks.
This season of Big Brother Naija has been described as one of the most engaging in the show’s history. With unexpected twists, emotional evictions, and viral moments that dominated social media conversations, it became more than just entertainment — it was a cultural talking point.
From daring tasks to heated rivalries, and from late-night confessions to moments of unity, Season 10 proved why the show remains one of Africa’s most-watched reality programmes.

Photo Credit: Africa Magic
“This season pushed boundaries and gave fans everything they asked for — drama, laughter, and heart,” said Ebuka Obi-Uchendu, the host of the show, during the finale broadcast.
With her historic win, Imisi now joins the exclusive league of Big Brother Naija champions, including Mercy Eke, Laycon, Whitemoney, Phyna, Ilebaye, and others who have left an indelible mark on the reality show’s legacy.
Each winner has brought something unique to the Big Brother brand, and for Imisi, her victory will be remembered as the season of laughter, resilience, and authenticity.
As she took her final bow on stage, clutching her prize, she told the cheering crowd: “I came here with nothing but dreams, and today, I walk away with more than I ever imagined. Thank you, Nigeria. Thank you, Africa.”